One of the largest global hotel, restaurant, and entertainment companies, Hard Rock Cafe International Inc., has recently taken their ventures to the streets. Hard Rock Cafe’s first food truck, built by Cruising Kitchens, rolled out early 2016. Hard Rock Hotel decided to follow suit by introducing a food truck of their own, earlier this year.
When food trucks just started to become popular, it was typically the place for small business owners to begin their entrepreneurship. The idea of having a brick and mortar was scary, for some. At the time, large corporations like Hard Rock didn’t see any use in food trucks, as their restaurants were all the rave. But, over time, corporations started to see how profitable a food truck could be, not only from food revenue, but also as a mobile marketing unit. A large billboard driving down the road with their logo on the side, able to go wherever they please, made a lot more since than an immobile billboard that only a handful of people would see.
As more and more businesses begin to open their own food trucks, you can almost guarantee that you’ll see your favorite restaurant rolling down the street, in your neighborhood, sooner than you think. And you can thank Cruising Kitchens for bringing them to life.
For final build pics of Hard Rock Hotel Sioux City, visit our website at www.cruisingkitchens.com.
Cruising Kitchens, LLC. located in San Antonio, TX, is the leading designer and manufacturer of custom mobile businesses. Featured on the Discovery Channel Show, Blue Collar Backers, the show followed along a group of investors backing upstart businesses. The investors didn’t stop with just investing they also provided a hands-on approach to the entrepreneurs, offering invaluable advice to the young businesses. Part of the brand names includes; Cruising Kitchens and PrintIt both known for their top of the line quality, durability, unique designs, and expert craftsmanship.